This helps you to utilize advanced targeting techniques based on who already has the app and who still needs to download it, which can make your ads even more effective. Learn more about how to Link your developer account to Google services.įor apps that use in-app billing, you can also use conversion tracking to automatically track when someone who’s clicked one of your ads makes a purchase in your Android app, without adding conversion tracking code to your app. This automatically generates remarketing lists for the apps published by the linked Play Developer account. When you link your Google Ads account to your Google Play Developer account, you can show ads to your app users without setting up a remarketing tag. Benefits of linking Google Play and Google Ads You’ll also learn how to manage link requests and linked accounts in your Google Ads account. This article explains how to link Google Play Developer accounts from your Google Ads account.
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